UR by Usher is a fresh, aquatic cologne reminiscent of cool seas and warm forests. Introduced in 2008, this men's fragrance combines notes of crisp fruits, fresh sea water, and spicy nutmeg. You'll also detect the influence of warm, earthy woods that rouse your senses. This sophisticated scent encapsulates the aromatic goodness of nature in a subtle blend that's appropriate for daytime use. Lightly dab UR behind your ears and to your wrists for cool confidence that will last through your workday.