The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s.
The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags.
Today, Jimmy Choo encompasses a complete luxury lifestyle brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes.
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