Founded when Lulu Guinness was 29 in 1989 with the concept of a briefcase for women which morphed into an idea for vintage style rose basket bags, Lulu's intention was always to be slightly outré and push boundaries.

Critical acclaim and praise from leading fashion industry figures was instantaneous, paving the way for Lulu Guinness stores as far afield as New York and Tokyo as well as London, and creating opportunities to be sold on the shelves of the world's most prestigious department stores,from Selfridges and Fortnum and Mason in the UK to Luisa Via Roma in Italy, Harvey Nichols Dublin and Galleries Lafayette China.