Paris Whitney Hilton was born in New York City in 1981 to Rick and Kathy Hilton, of the Hilton Hotel dynasty. She has three younger siblings. At age 19 she began modeling and quickly became New York City’s “It Girl”, making the rounds on the social scene and bringing a new image to the term “socialite”. Along with best friend Nicole Richie (daughter of Lionel Richie), she starred in a television series called The Simple Life. The show became a breakout reality series in its first year. She has dabbled in acting and recorded her first album in 2004, but her main claim to fame remains her last name and her personal life. In 2004, she released her first fragrance, aptly named Paris Hilton. The scent was such a success that it increased business for her production firm, Parlux Fragrances, by over 40%. The success of her namesake perfume line was followed by other launches, including Just Me, and Heiress. In the fall of 2007 she plans to launch her fourth women’s fragrance line, Can Can. Never one to forget the men in her life, she also created men’s fragrance lines that include Just Me, Paris Hilton Man and Heir.