In the mid 60s he created his own successful haute couture establishment quickly becoming known for designs described as classic, restrained, sophisticated yet sexy. The famous SCHERRER blazer with its decorated breast pockets and tailored shoulders has become a classic. Scherrer was not a maker of trends, but of refined deluxe versions of trends. His successful empire continued in the 70s with the creation of his Prêt à Porter collection and the introduction of his first signature fragrance Jean Louis Scherrer - the eternal feminine fragrance.