In 1954, Ada Masotti, a woman full of talent and courage, gave birth to her dream and founded in Bologna an atelier of lingerie under the sign of the best Italian tradition. The name of this corsetry laboratory was full of promises, La Perla. To choose it Ada Masotti was inspired by a box lined in red velvet in which she presented her creations as if they were jewels.

Ada Masotti was trained in the city’s best atelier becoming a skilled corset maker. Her skillful hands knew how to create small works of art to enhance the feminine beauty. Thanks to this experience she laid down the foundations of that unique know-how that is still today an integral part of the La Perla philosophy. The artisan heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity: these chromosomes of the La Perla’s DNA transformed the little lingerie laboratory into a leader company in the underwear and beachwear sectors.