Perfumery has always been about head-turning. Now, perfumes have been turned on their head. For the first time in fragrance history, a major, full-blown fragrance collection was launched as an homage to a great city. The name of this fragrance collection is Bond No. 9 (which is also the address of its headquarters boutique at 9 Bond Street, in NoHo). The city it celebrates is none other than — could be no other than — New York. The Bond No. 9 collection of women's, men's, and unisex eaux de parfum — has a dual mission: To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility. With new introductions in the coming seasons, Bond No. 9 infuses the island of Manhattan with scents.