Spears released her first fragrance, Curious, in 2004, followed by Fantasy in 2005. She earned a reported $12 million for Curious, which was the largest debut in sales in history, breaking Elizabeth Arden’s record for first-week gross for a perfume. In 2005, Curious perfume netted more than $100 million, and was the number one fragrance in department stores in both 2004 and 2005.