Forget everything you thought you knew about lavender. 21 Conduit St by JOVOY reimagines this iconic note of English perfumery with an intriguing, modern twist. Inspired by childhood memories and crafted by Oli Marlow in collaboration with perfumer Marie Schnirer, the scent blends crisp orange, juicy cassis, and warm pine with smoky Javanese vetiver and a rich dual-lavender accord. The result is a sleek, multi-faceted fragrance—at once bright, woody, and softly amaretto-like. A daring, elegant creation that captures the spirit of English refinement with a hint of impertinence. A signature perfume that beckons you back, again and again. A gentlemanly masterpiece that men will love - and women won’t be able to get enough of.