John Richmond immediately created a collection under his own name, and soon emerged as a leading exponent of the British avant-garde.
The current collections are organised in two lines: the main line “John Richmond” and the diffusion line “RICHMOND”, featuring both a prêt-a-porter and denim range. The variety of products is expanding continuously: in addition to eyewear, underwear and beachwear collection, the junior line and footwear, in 2009 the launch of the “John Richmond” and “John Richmond for Men” perfumes signed the grand entrance of the brand in the beauty universe, followed shortly by “Viva Rock” young feminine fragrance.